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The Broken Mast
I was watching the movie “Master and Commander” the other night which stars Russell Crowe (one of my favs for a number of reasons ). F...
Why Groupon is NOT a Good Business Strategy
In a tight economy, most people love a good deal. Heck, I love a good deal even when the economy is purring. So it’s really no surprise t...
Content driving a mind-shift in Marketing
This article in BtoB really got my attention that talked about how content needs are driving organizational changes. The article raises ...
Transforming Advertising & Promotion
We here are Telesian are frequently accused of obsessing about analytics. We are the first to admit it…we do! There’s an old adage, half ...
Corning: Storytelling Through Video
We often hear that marketing departments need to be making more videos…and the pressure is on. What to create? How to best tell the stor...
A poem: Ignition Happening
It was a typical night for me, waking up at the random hour of 3 am, mind turned on, wheels turning. And all of a sudden I was receiving...
Gearing up for Boot Camp
I’m always up for a new challenge and I’ve got a new one I’m looking at starting tomorrow. It’s a physical fitness bootcamp, thanks to m...
Organizing a Virtual Baby Shower
My brother and his wife have lived in many places, but have not lived close by in years. He’s often said he’s not coming back to Massach...
Finding your truth at the moment
A couple weeks back I read an article where Steve Forbes interviewed Warren Buffett and JayZ together. It appeared to be an unlikely co...
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